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Search Engine Optimisation

SEO (Search Engine Optimisation) is an increasingly important part of website development, but is often mis-understood or confusing for clients.

Why do I need SEO? The simple answer is that there are millions of websites and you want yours to be found. Aside from promoting your website on your business stationery and other traditional media, the logical step is to make sure your website is listed (as highly as possible) within the major search engines.

Around 80% of all website traffic arrives via these search engines. If you are not listed favourably for relevant search terms in the Search Engine Result Pages (SERPs), you will be missing out on business opportunities.

What is SEO? The first steps to getting listed in the search engines is to ensure that your website contains relevant (unique) information, is compliant with current standards, and is 'search engine friendly'.

Vermilion UK always ensures that the websites we develop are compliant and naturally search engine friendly. For some businesses, this is sufficient to provide good 'organic listings', i.e. no further optimisation or promotion is required. However, for businesses in a more competitive market, further steps may be required to get into the top three pages of the SERP's, i.e. page optimisation.

SEO usually starts with analysing the search phrases relevant to your business (and your competitors'). The results of this analysis are then applied to each page of your website using a number of tried and tested techniques.

Depending on your business and your budget, you may also want to consider a Search Engine Maintenance Program. Very briefly, this ensures regular monitoring of your SERPs, updating your website pages (if required) to gain better results, and monthly reporting to let you gauge your success.

Case studies:

Eco Home For Sale

Eco Home For Sale

Despite being a very compact website, 'Eco Home For Sale' has enjoyed page 1 'organic' results on Google searches since its launch - beating many of the household names in property sales.

Chadha Oriental Foods

Chadha Oriental Foods Ltd

Although only launched recently, the initial SEO work on this Asian and Oriental Food website has seen website traffic more than quadruple.

Contact us today to find out how we can help your business succeed online, or to ask us for a FREE no-obligation quote.